Altaccom Group

Transforming Multifamily Units into Hotels

December 17, 20242 min read

Business Plan

Altaccom Group specializes in converting underperforming multifamily properties into branded hotels. This innovative strategy combines the stability of multifamily assets with the higher revenue potential of hotels. The company acquires properties at multifamily valuations and reprograms them to achieve hotel-like revenues, providing high cash-on-cash returns while mitigating risk.

Revenue comes from nightly hotel rates, amplified by partnerships with global brands like Marriott and Wyndham. These collaborations enhance guest loyalty through established rewards programs. Altaccom addresses the growing demand for branded, reliable accommodations in urban centers.

Competitive Advantage

Altaccom’s strategy sets it apart in a competitive market by leveraging key strengths that drive superior performance. Through brand partnerships with global leaders like Marriott and Wyndham, Altaccom benefits from extensive customer loyalty programs that enhance occupancy rates and revenue potential. Operational efficiencies further strengthen the company’s edge, with automation and centralized operations lowering costs while improving guest experiences. Advances in technology streamline critical processes, such as check-ins, housekeeping, and maintenance, boosting profitability. Finally, the company’s experienced leadership brings decades of expertise in extended-stay hotels and real estate finance, ensuring a scalable and proven business model.

Traction

Altaccom has demonstrated clear and measurable results that validate its strategy. Its completed projects have successfully converted underperforming multifamily properties into high-performing hotels, achieving significant revenue growth and enhanced operational efficiencies. The company has also garnered strong investor demand, attracting family offices and private investors who are drawn to Altaccom’s ability to deliver high cash-on-cash returns and innovative approaches to real estate investment.

Why Now

Current market conditions create an ideal environment for Altaccom’s strategy to thrive. Market trends indicate that multifamily property prices have softened due to record-high development levels, while lodging revenues have surged significantly, creating a lucrative arbitrage opportunity. At the same time, consumer shifts show an increasing preference for branded accommodations over unregulated Airbnb options, reflecting growing demand for consistency and reliability. Additionally, technological advances in automation have revolutionized hotel operations, improving cost efficiency and enhancing customer satisfaction, further solidifying Altaccom’s position in the market.

Why Here

Altaccom focuses on urban centers with strong economic and population growth, where demand for extended-stay accommodations is rising. Target cities include Atlanta and Dallas, where local economic drivers support sustained demand.

Team

Altaccom is led by seasoned experts:

  • Jon Wohlfert (CEO): A leader in extended-stay hotels, with roles at Residence Inn, Candlewood Suites, and WaterWalk.

  • Terry (CFO): A real estate financier with a history of creating innovative investment structures.

This combination of lodging expertise and financial acumen positions Altaccom for long-term success.

Deal Terms

Altaccom offers attractive investment opportunities through property-specific LLCs:

  • Structure: Special Purpose Vehicles (SPVs) for individual properties.

  • Funding Target: $15M per property, with minimum investments of $250,000.

  • Expected ROI: 12-15% IRR, with low-to-mid double-digit cash-on-cash returns.

Funds are allocated for property acquisitions, reprogramming, branding, and operational enhancements, with an expected exit in 3-5 years.

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