Affordable Home Care Solutions
Business Plan
Care Direct is revolutionizing the traditional home care industry with an affordable, user-friendly web application that connects families with private caregivers for in-home senior and disability care. Unlike costly agencies, Care Direct eliminates upfront fees and enables families to browse caregivers based on preferences like skills, schedules, and rates.
Revenue streams include per-service transaction fees, optional caregiver subscriptions, and managed payments. Care Direct addresses the caregiver shortage while alleviating financial strain caused by rising home care costs. With approximately 10,000 Baby Boomers turning 65 daily and 70% expected to require long-term care, Care Direct positions itself as a scalable solution in this rapidly growing market. The platform’s dual customer base includes women aged 45-65 seeking care for loved ones and caregivers aged 22-55 looking for flexible, higher-paying opportunities.
Competitive Advantage
Care Direct stands out through:
Tailored Matches: Families browse without upfront fees and connect with caregivers meeting their specific needs. This model eliminates common frustrations found in traditional services.
Fraud Protection: Shift verification and managed transactions enhance trust and accountability, ensuring seamless and secure interactions for both families and caregivers.
Caregiver Support: Offering online training and reputation management ensures high-quality caregiver services.
Unlike competitors like Care.com or CareLinx, Care Direct focuses exclusively on senior and disability care, offering a streamlined, tech-enabled experience tailored to these demographics.
Traction
Care Direct launched its application and began onboarding caregivers in the greater Houston area. While still in its early stages, the company aims to acquire 100-200 users during its initial phase, generating $1.8M-$3.7M in annual revenue. These milestones set a solid foundation for scaling across Texas and beyond.
Why Now
The timing is ideal for investing in Care Direct:
Market Growth: The U.S. home healthcare market is projected to grow from $95.45 billion in 2023 to $176.30 billion by 2032, driven by the aging population and increased demand for in-home care services.
Rising Costs: Inflation and rising demand have made traditional home care services unaffordable for many families.
Tech Adoption: The target demographic, aged 45-65, increasingly embraces digital platforms, making Care Direct more accessible and appealing.
Upcoming milestones, such as marketing campaigns and expansion into new Texas markets, create strategic opportunities for early investors.
Why This Industry
The growing demand for home healthcare services underscores the need for scalable, affordable solutions. With 10,000 Baby Boomers turning 65 daily, 70% will require long-term care. Care Direct bridges the gap between costly traditional care models and underserved middle-class families, positioning itself as a critical player in this expanding market.
Team
CEO Derek Thompson brings 25+ years of leadership experience, including managing billion-dollar revenue streams at companies like American Airlines and Republic Services. His expertise in operational efficiency and large-scale sales, combined with a personal passion for senior care, ensures strong leadership and vision for scaling Care Direct effectively.
Deal Terms
Care Direct seeks $350,000 in funding:
Allocation: 50% marketing, 20% salaries, 20% debt repayment, and 10% app development.
Target ROI: 9-11% profit margins after reaching 350 annual users.
Exit Strategy: Expansion across Texas, followed by national scalability.
Investors may propose interest or debt-based terms, aligning with the company’s growth trajectory.
