Capitalize On Underutilized Boise Real Estate
Business Plan
Matson Homes is revolutionizing real estate investment by focusing on underperforming properties in high-growth areas. The company’s strategy combines land acquisition, development, and community-focused projects to deliver consistent returns while addressing housing shortages in Boise, Idaho.
Matson Homes generates revenue through property sales, rental income, and development fees. This scalable business model meets the growing demand for housing driven by Boise's expanding population and strong economy. Boise’s metro area population, which reached 476,000 in 2024, continues to grow steadily, fueling a consistent need for well-planned housing developments.
The customer base includes first-time buyers, families, and retirees seeking affordable and high-quality housing. Matson Homes collaborates with local governments and contractors to deliver community-focused developments that ensure sustainability and align with the city’s growth trajectory.
Competitive Advantage
Matson Homes has a proven track record, raising $3 million in private capital to date. The company has 40 housing units under construction and plans to double this number by year-end. This operational efficiency demonstrates its ability to execute projects at scale and meet increasing market demand.
The Boise housing market is experiencing steady growth, driven by its affordability compared to similar-sized cities. Homes sell in an average of 24 days, reflecting high demand. With a booming job market, particularly in the tech sector, Boise has become a magnet for new residents. The median household income of $76,402, an 11.7% increase from the previous year, further supports strong housing demand.
Traction
Matson Homes has already achieved key milestones, underscoring its ability to deliver results. With $3 million in private funding and 40 units under construction, the company has positioned itself as a reliable player in Boise's thriving housing market. Plans to expand to 80 units by the end of the year highlight its scalability and responsiveness to demand.
Why Now
The current real estate landscape offers an ideal environment for investors. Boise is among the fastest-growing cities in the U.S., with its metro area experiencing a population increase of 1.28% in the past year. This sustained growth has intensified demand for housing, creating lucrative opportunities for real estate development.
Additionally, Boise’s job market is thriving, particularly in the tech sector, attracting new residents and driving housing needs. The median household income has risen by 11.7% to $76,402, further boosting purchasing power and housing demand. Declining competition for premium land deals makes this the perfect time to invest in Matson Homes’ projects, which are designed to capitalize on these favorable market conditions.
Why Here
Boise’s unique economic and demographic advantages make it an exceptional real estate investment hub. The city’s booming job market, led by a growing tech sector, has positioned it as a magnet for new residents seeking both career opportunities and affordable living.
Over the past five years, Boise has experienced consistent population growth, fueled by its lower cost of living compared to other cities of its size. This has created an urgent need for housing, particularly for families and young professionals. Matson Homes’ focus on this high-growth market positions it to address these needs while delivering strong returns to investors.
Team
Matson Homes is led by founder Zach Matson, a seasoned developer with extensive experience in land acquisition, development, and private capital raising. Zach’s track record of successfully transitioning from residential flips to large-scale developments reflects his ability to identify and execute high-value opportunities.
Supported by a team of experts specializing in project management, construction, and investor relations, Matson Homes operates with efficiency and precision. This collective expertise ensures that the company delivers consistent results, making it a reliable choice for investors.
Deal Terms
Valuation: Pre-money valuation set at $10 million.
Funding Target: $5 million to fuel expansion and new developments.
Minimum Investment: $25,000 per investor.
Expected ROI: Targeting 15% annualized returns over five years.
Funds will be allocated to land acquisition (40%), construction (35%), operational scaling (15%), and marketing (10%). The planned exit strategy involves selling or refinancing properties after stabilization, ensuring liquidity and strong returns for investors.
