Modern Agriculture Solutions

Business Plan

Terra Nova uses proprietary sub-surface membrane technology to combat water scarcity in agriculture. The system retains water in the root zone, increasing crop yields and reducing resource use. According to USDA data, over 120 million acres of sandy soil in the U.S. present a significant market opportunity. The company generates revenue through installation fees, sub-licensing, and subscription-based irrigation systems. Its customers are U.S.-based growers focusing on high-value crops like cotton, nuts, and vegetables in drought-prone regions.

Competitive Advantage

Terra Nova is the first company in decades to develop IP-protected technology for GPS-precise sub-surface membrane installation. The system delivers yield increases of up to 504% while significantly reducing water and input costs. Using 100% recycled materials and compostable biofilms, the solution aligns with global sustainability efforts. A 104% yield increase in West Texas cotton fields validates the technology’s effectiveness, giving the company a unique edge in an underserved market.

Traction

Terra Nova has demonstrated success with large-scale pilot installations and secured interest from over 20 angel groups. A prototype installation achieved a 104% yield increase in Texas, addressing one of the most drought-affected agricultural regions. Milestones include refining its Bravo-level prototype and preparing for scaled deployments during the 2025 growing season. These achievements position the company for significant growth.

Why Now

Water scarcity is an increasingly urgent issue, with droughts becoming more frequent and severe. USDA data highlights the need for innovative solutions in sandy-soil agriculture, with Terra Nova’s target market estimated at over 120 million acres in the U.S. The water conservation market’s projected 12.5% CAGR reflects rising demand for sustainable technologies. With increasing global food security concerns and upcoming pilot programs, Terra Nova’s solution addresses a timely and critical need.

Why This Industry

Agriculture faces unprecedented challenges as water resources dwindle. Terra Nova’s focus on high-value crops like cotton and nuts addresses a $9 billion global market opportunity for sustainable water solutions. The solution’s scalability and environmental benefits meet growing demand for efficient agricultural technologies. As droughts worsen, Terra Nova is well-positioned to lead the transition to sustainable farming practices.

Team

• James K. Franz, Founder: 38+ years in engineering, Toyota-trained, and experienced in startups like SWRT Solutions.

• Joel Longstreth, Advisor: Expertise in plastics manufacturing and material science.

• Ernie Sanchez Jr., Advisor: Multi-generational grower offering insights into agricultural needs.

Deal Terms

• Valuation: $2 million pre-money

• Funding Target: $100,000+ via convertible note

• Minimum Investment: $10,000

• Expected ROI: 3x in 5 years

• Use of Funds: Prototype refinement, 30+ acres of membrane purchase, and pilot installations

Exit Strategy: Acquisition or scaling to IPO