Golf’s Digital Revolution
Business Plan
The Skins App is transforming the golf industry by modernizing how players engage with the game on the course. This SaaS-based mobile app replaces traditional scorecards, enhances the handicap system with AI-powered solutions, and supports over 50 wagering games. Players can also host tournaments and seamlessly settle bets using integrations with Venmo, CashApp, or Zelle.
Skins operates on a $5/month subscription model, achieving 70% profit margins. It targets 70 million global golfers, 83% of whom wager during games, filling a significant gap in on-course technology. The app caters to tech-savvy players aged 18-54 with high disposable income, aligning with the growing trend of integrating technology into leisure activities.
Skins solves key issues in golf, such as outdated scorecards and inefficient handicap systems, offering a scalable solution for a rapidly evolving market.
Competitive Advantage
Skins differentiates itself with features like an AI-powered handicap system, seamless user experiences, and 50+ wagering games. Unlike competitors, Skins avoids gambling restrictions by functioning as a game of skill, enabling advertising on major platforms like Google, Meta, and TikTok.
Its partnership with Troon Golf, which manages over 900 courses and serves 1.5 million members, provides unparalleled access to a global golfer network. Additionally, the app’s customer acquisition costs (CAC) are as low as $4.39, with a 95% user retention rate, demonstrating operational efficiency and strong scalability.
Traction
Since its 2024 soft launch, Skins has achieved measurable progress:
Gained 9,000 active users in 9 countries.
Secured a preferred partnership with Troon Golf.
Recognized as the Best Social Betting App by Golf.com and My Golf Spy.
Built a database of 95,000 golfers for future engagement.
With tens of thousands of rounds logged and a growing influencer network, Skins is poised for substantial growth.
Why Now
Golf is undergoing significant transformation, with increased investments and rapid adoption of technology. Skins is positioned to capitalize on this shift as one of the few apps focusing on on-course golfing experiences.
Launching its AI-powered handicap system this winter, Skins addresses long-standing issues like sandbagging while challenging outdated USGA models. Industry trends, such as the projected $934.1 billion valuation of the global golf software market by 2030, further highlight the opportunity.
Why This Industry
The global golf market, comprising 70 million players, remains underserved in on-course experiences despite rapid innovation. Skins fills this gap by targeting affluent players aged 35-54 while attracting younger demographics through gamification.
This scalable solution addresses a $10 billion market, positioning Skins as the leader in on-course golf technology.
Team
The Skins App is led by an experienced team uniquely suited to execute its vision:
Ryan Morrison (CEO): A 20-year veteran in high-tech sales and startup growth.
James Gilmore (CTO): Featured in TechCrunch, with extensive experience in software development and open-source technologies.
Doug Hof (Creative Direction): A design specialist with 20+ years of experience in seamless UI/UX development.
Strategic relationships with PGA leadership, Troon Golf, and influencers further strengthen the team’s execution capabilities.
Deal Terms
Skins is raising $1M-$2M via SAFE agreements at a $15M pre-money valuation.
Use of Funds: 70% for marketing and 30% for salaries and fixed costs.
Expected Returns: Projected $7M-$9M in annual revenue by 2027, with a potential 10x exit.
Investor Potential: 5-7x ROI within 24-36 months.
